This is an explainer I created for the wonderful people at Podcard, a tech start up producing personalised, podcast, e-cards. They had been having a lot of trouble explaining to their potential customers what their product was and how they were produced, and so we worked together to create a short video that would both explain and advertise their business. The video also had to be put together with beautiful illustrations they had already commissioned from the incredibly talented Alice Lindstrom. It required a bit of thinking outside the box, but I couldn’t be happier with the final outcome!